Corporate Branding is more than just a logo.  Equally strong consideration must also be given to how effectively all company material communicates the core values and purpose to your target audience. It is inextricably linked to the widely accepted notion that first impressions count. 

Just as no one could expect to be successful in a job interview wearing pj’s and their favourite ugg boots, attracting and retaining valued clients/customers, starts with making the right first impression.

Ensuring that each subsequent point of contact (whether through written correspondence or marketing material) is of an equally high standard.